On Sunday, the stage is set again for The Discovery Show’s season premiere “71 degrees N – Norway’s toughest celebrity”.

The original, that is, the celebrity-free version of the program has not been shown on television since 2020. Among the participants this year are: Thomas Nome, Chawi Bagua, Celia Nimoen and Cecilia Brickhaus.

Sunday’s premiere was watched by a total of 314,000 viewers – 253,000 watched the show on Norway TV and 61,000 watched it on the Discovery Plus streaming service.

When the show aired in January, it drew 463,000 viewers. At the time, the Notes were the third best premiere of the famous version of “71 Degrees North”.

This year’s premiere drew a total of 314,000 viewers. That’s a drop of about 150,000 viewers.

Campaigns List this year’s audience first.

– it takes a week

Discovery Director of Communications Hanne McBride said the 2020 ’71 ° N’ season received very high marks and it takes a lot to top it off. She also says new viewing habits are making premieres secondary as there will be more viewers during the week.

– I wouldn’t be surprised if the total audience for this week’s premiere is closer to last year than it looks so far, says McBride Dagbladet.

She is also very happy that “71 Degrees North” is still on screen – 21 years after its premiere. According to McBride, the show is one of the oldest reality concepts in the world

One of TVNorge’s biggest hits, Format 71 set new audience records in late 2020, 21 years after it premiered on the same channel in 1999, McBride said.

Successful concept

Mediacom television director Marianne Maceió believes “71 ° N” will have a larger audience throughout the season.

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“71 ° N” has been a successful discovery concept for many years. I would say it still is. As always, it’s exciting to see if the schedule increases throughout the season and how many are aggregated numerically, Maceió told Dagbladet.

You think Discovery is happy with the number of viewers so far.

– The proportion of those who broadcast this type of program is generally increasing. As with broadcasting in general. So maybe Discovery is very happy with the overall numbers so far.

new concept

At the beginning of September, See and Hear. writes There will be a new season of “71 degrees north”. A slightly different season than what viewers already knew.

– He will look like the biggest idiot in the world

In the 71 Degrees North team, four celebrity couples will fight their way through challenging experiences in Norwegian nature, on a continuous journey.

– We are already producing a program next spring, which will be an innovation in the world of “71 ° N”. The teams face off in the allotted time, and the two celebrities who resist the most and cooperate the best win, thus only reaching the final checkpoint, says McBride.

Celebrity couples for the season include host John Almas (54) and comedian Adam Schulberg (39), and influencers Vita (29) and Wanda (29) Machadi. The training influences Victoria Tolas (21), as she collaborates with YouTube profiler and podcaster Safari Shabani (24), and former skater Thomas Alsgaard (49) team up with journalist and adventurer Elisa Røtterud ( 42 years old).

That’s why he can’t drink coffee

battle plan

This season, host John Almas returns to the realm of “71 degrees North,” after escaping with a victory two years ago over the celebrity version of the show.

However, Se og Hør said earlier this month that things didn’t go well back then, but this year he has a battle plan to reclaim his second victory.

– I don’t have much benefit from relying on the really private stuff, but I don’t want to jump to conclusions. The problem was last time at “71 degrees N”, people wanted to start walking, and I also said, “Can’t we know where to go first? He said sin to see and hear about the previous participation.

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