Home Lending Pal Leverages AI and Machine Learning to Effectively Solve Lender and Borrower Problems
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To be successful, lenders must rely on mortgage lead generation to find potential borrowers. But generating leads isn’t an easy process, especially if businesses depend on older methods to deliver results.
Home Lending Pal (HLP) has an anonymous marketplace that uses conversational intelligence, machine learning, and blockchain to help first-time homebuyers through the home search and lending process. HLP helps banks, credit unions and non-bank lenders be transparent by automating and digitizing the process.
“Our AI captures data at scale, reduces human capital, and improves efficiency and effectiveness in reporting high quality leads that will close quickly,” said Steven Better, COO and co-founder by Home Lending Pal.
It’s no secret that the housing market is hot right now. Even as house prices rise, low interest rates make buying a home an attractive option. And while this is great news for borrowers, lenders need to work hard to differentiate themselves from the competition and produce leads that will end in fences.
Some mortgage professionals generate leads that are only matched based on the cost-per-lead budget instead of being incorporated into mortgage overlays. On top of that, most lead verifications are done by the lender, often requiring the borrower to submit the same information multiple times.
Mortgage companies need to be the leaders with a digital-centric experience that thrills customers, even in third-party markets. Home Lending Pal’s marketplace leverages artificial intelligence, data science, and machine learning to automate manual tasks and create a better experience. By integrating digital platforms, borrowers can gain personalized information with little or no human interaction.
“With our solution, potential borrowers gain a deeper insight into the possible outcome of a home mortgage application without negative impact, significant time commitment, sales pressure or potential embarrassment,” said Bryan Young, CEO and Co-Founder of Home Lending Pal.
Home Lending Pal’s AI-powered Mortgage Advisor simulates underwriting to determine mortgage approval odds, makes affordability recommendations, and resolves borrower and lender issues. Pairs are based on mortgage overlays and allow potential borrowers to select lenders they would like to work with based on quality of service and likelihood of approval, not just marketing spend.
“Unlike other solutions, HLP’s direct consumer orientation allows it to create, validate and certify consumers’ financial and credit information before connecting it to mortgage lenders. Borrowers can research privately before submitting any documents required for underwriting electronically through the HLP platform, ”said Joey Barrow, director of mortgages at Home Lending Pal.
Home Lending Pal removes human biases to provide transparent and objective information that defends the borrower in the lending process.
Bryan Young, CEO and Co-Founder
For over 15 years, Bryan Young has led global strategies and tactical solutions for companies like DNC 2012 and President Barack Obama, Microsoft, Zillow and other companies in the B2B and B2C industry.
Steven Better, COO and Co-Founder
Steven Better oversees the day-to-day operations of the business and the development of AI models.
Joey Barrow, Knowledge Director
Joey Barrow is a President’s Club level mortgage broker with over 20 years of industry experience.
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