IC Media Direct – Reputation Management – Online Marketing Trends for 2016
NEW YORK, NY– (Marketwired – February 22, 2016) – Significant changes within the online marketing industry mean that the market will focus more on video ads, app indexing, mobile optimization, and new media for internet advertising in the future. Leading company in marketing and reputation management IC Media Direct continues to share her in-depth knowledge of the latest marketing trends, helping clients improve their online presence. Staying on top of important trend changes is essential as it allows businesses to adapt and create a single voice across various platforms. In addition, it is important for the marketing community to determine through which device they want the audience to receive their message. View your online reputation report now, by visiting http://www.icmediadirect.com.
According to IC Media Direct, the latest trend in video advertising among mobile marketing will see the greatest investment of time and capital from new businesses. Platforms like Facebook and Twitter provide options for creating targeted video content that specifically speaks to their audience, so brands can now create media campaigns that make the best use of this option. As a result, video ads will start showing up in Google search results, engaging audiences while driving more ROI. This new trend with video will coincide by focusing primarily on mobile audiences and devices, which are becoming increasingly media-friendly. ComScore states that mobile internet traffic exceeds that of desktop computers, with smartphone usage increasing 394% from 2010-2014. Combined with the rise of tablets and wearable technologies, brands need to be aware of video ads and app development, and how they will change mobile marketing trends in 2016.
IC Media Direct also suggests that digital assistants like Apple’s Siri and Windows Cortana will help revolutionize the world of marketing. These devices use search engines to find information, so advertisers will need to implement a more sophisticated optimization method into every strategy they design. Businesses can easily optimize their websites for digital assistants by tailoring content to longer keyword phrases and more conversational vocabulary, to ensure the best chance of being recognized by technology.
The recent development of virtual reality is likely to cause a big change in the trends businesses expect this year. Recent reports suggested that Apple is working on prototypes and investing in its technology, while Facebook’s Oculus Rift and Sony’s PlayStation VR will launch within the year. IC Media Direct believes that virtual reality gives brands the opportunity to deliver messages that will outperform other devices, due to the hyper-concentration of users and the newness of technology. The travel industry is already adopting some of these methods, with Marriott creating the very first virtual reality vacation experience.
IC Media Direct is a full-service public relations and marketing agency that helps businesses repair their online reputation through the use of various media platforms. The company was founded in 1996, two years before Google, and has served leading clients including Fortune 500 companies, politicians, celebrities and Olympic gold medalists. IC Media Direct has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, thanks to the company’s reputation for helping clients build their positive online presence. Last year, the company also released a groundbreaking Google brand repair manual.
To view your online reputation report, visit http://www.icmediadirect.com
IC Media Direct – PR and Marketing News: http://icmediadirectnews.com
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IC Media Direct – Market leader in Google brand repair: http://www.msn.com/en-us/news/other/ic-media-direct-leads-the-market-in-google-brand-repair/ar-AAcZjWT
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