Premium Electric Vehicle Brand VOYAH Officially Lands in Norway | Business
OSLO, Norway–(BUSINESS WIRE)–March 10, 2022–
On March 10, 2022, VOYAH, Dongfeng Group’s premium electric vehicle brand, officially landed in Norway on the cloud side, with representatives from China Dongfeng Motor Industry Imp. & ex. Co., Ltd. and the Norwegian company Electric Way sign a cooperation protocol. A follow-up will be offered to Norwegian customers to provide high-performance electric vehicle products and excellent service.
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VOYAH, new journey, new destination (Graphic: Business Wire)
Ma Lei, CEO of Dongfeng Imp. & ex. Company, said at the signing ceremony: “The trip to Norway is VOYAH’s entry into foreign markets. In the future, we will focus on VOYAH products and platforms in a variety of European markets for customers.
Torje Aleksander Sulland, CEO of Electric Way Norway, said: “It is a pleasure for us to work with Dongfeng Motor, one of China’s largest automakers, to introduce VOYAH to Norway, the first stopover in Europe. . We are delighted to show Norwegians VOYAH FREE, a luxurious and comfortable premium electric car with good range and a high level of equipment, intelligence and excellent performance to meet the needs of Norwegian, definitely affected.”
Norwegians own the largest proportion of electric vehicles in the world, making them the starting point for China’s fastest growing brand of new energy vehicles. Dongfeng Motor Group has set up an export team in Europe, cooperating with various fields – product, marketing, brand promotion, finance and after-sales to promote the VOYAH project overseas, and will launch the European trip here of Lantu as a major investment of Dongfeng Group.
VOYAH will open its first showroom in Klingenbergata, the center of the Norwegian capital Oslo, and then proceed to open showrooms in other cities, where VOYAH will be exhibited and ordered online. The first model, the VOYAH FREE, will be launched in Norway in June and delivered in the fourth quarter.
According to the plan, VOYAH will expand to European markets, gradually improve product presentation and improve product experience and user service, establish a “Chinese Technology” label to expand the brand internationally.
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CONTACT: China Dongfeng Motor Industry Imp. & ex. Co.Ltd
My Lei
ChinaPublisher: TCB
KEYWORD: CHINA FRANCE ASIA-PACIFIC ITALY EUROPE MIDDLE EAST NORWAY
INDUSTRY KEYWORD: AUTOMOTIVE GENERAL AUTOMOTIVE VEHICLES/ALTERNATIVE FUELS
SOURCE: Dongfeng Group
Copyright BusinessWire 2022.
PUBLISHED: 03/10/2022 11:49 PM / DISK: 03/10/2022 11:49 PM
http://www.businesswire.com/news/home/20220310005770/en
Copyright BusinessWire 2022.