PUMA brings its “Forever Faster” spirit to the World Championships in Athletics with strong athletes and products
EUGENE, Oré.–(BUSINESS WIRE)–Sports company PUMA will equip 12 federations and several medal contenders at the World Championships in Athletics in Eugene, Oregon, USA, and provide them with its latest Nitro technology, so they can perform at their best. themselves.
Since its founding in 1948, the company’s philosophy has been to provide the fastest athletes with the fastest products, an attitude encapsulated in the brand motto “Forever Faster”.
In Eugene, individual PUMA athletes performing in PUMA footwear technology include 400m hurdles world record holder Karsten Warholm, pole vault world record holder Armand “Mondo” Duplantis, three-time medalist Olympian Andre De Grasse, Ukrainian world champion in indoor high jump Yaroslava Mahuchikh, triple jumpers Patricia Marmona and Will Claye and many others.
The athletics federations of Australia, Bahamas, Barbados, Brazil, British Virgin Islands, Cuba, Jamaica, Norway, Portugal, South Africa, Switzerland and Trinidad and Tobago will all perform in PUMA apparel.
“Athletics is sport and athletics in its purest form and is at the very heart of PUMA,” said PUMA CEO Bjørn Gulden. “We are proud that many world records have been set in our shoes and we look forward to our athletes writing the next chapter in sports history in Eugene.
Current world records for PUMA shoes are the triple jump (Jonathan Edwards, 1995), 1000m (Noah Ngeny, 1999), 3000m steeplechase (Saif Saeed Shaheen, 2004), 100m and 200m (Usain Bolt, 2009), 400m hurdles (Karsten Warholm, 2021) and pole vault (Mondo Duplantis, 2022).
PUMA is heading to Eugene with upgraded versions of their best-selling evoSPEED NITRO spikes, making them even lighter and more competitive. For Norwegian hurdler and world record holder Karsten Warholm, PUMA created the ultimate hurdler, the evoSPEED Naio NITRO.
There are also upgraded versions of the gold medal-winning PUMA evoSPEED Nitro Elite and several new products for distance runners. The evoSPEED Distance Nitro Elite+ 2 cleat uses PUMA’s exclusive NITRO foam and a PWRPLATE for exceptional energy return and is intended for events ranging from 800m to 10,000m.
PUMA’s road racing athletes can choose between the DEVIATE NITRO ELITE 2, which is even lighter than its predecessors and also features a new last, or the futuristic and aggressively designed FAST-R NITRO Elite, which uses the NITRO Elite technology and a PWRPLATE to support efficient running.
Please find the recording of the press conference here:
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly advanced sport and culture by creating fast products for the world’s fastest athletes. PUMA offers sports-inspired performance and lifestyle products in categories including Football, Running & Training, Basketball, Golf and Motorsports. He collaborates with well-known designers and brands to bring sports influences into street culture and fashion. The PUMA Group owns the PUMA, Cobra Golf and stichd brands. The company distributes its products in more than 120 countries, employs approximately 16,000 people worldwide and is headquartered in Herzogenaurach/Germany.